‘The Phone Call You Never Get’: How Unconscious Bias Plays Out for Small and Minority-Owned Businesses in Real Estate

Diversity, equity and inclusion are now a big focus in the business world, but in a male-dominated industry such as construction, unconscious bias can still thwart the goals of some of the best-trained businesses in South Florida.

Lisa Colon, with Saul Ewing Arnstein & Lehr. Courtesy photo. Lisa Colon of Saul Ewing Arnstein & Lehr. Courtesy photo

Everyone has biases, Saul Ewing Arnstein & Lehr partner Lisa Colon says, but often, there’s the unconscious bias that small, minority and women-owned businesses aren’t going to complete work as well as larger businesses, default on a project, or require more supervision.

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